Market-Led Strategic Change

This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.

Aceasta noua editie mult asteptata a fost complet revizuita si actualizata pentru a reflecta realitatile afacerilor din secolul 21, cu studii de caz noi de la companii recunoscute la nivel global si care acopera o serie de probleme de actualitate. Lectorii sunt asistati cu materiale suport, inclusiv diapozitive PowerPoint, cadre sugerate pentru utilizarea studiilor de caz si a studiilor de caz din editiile anterioare.