Market Research and Analysis

A comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. This book guides readers on conducting market research, developing and testing hypotheses, and solving business challenges.

O discutie cuprinzatoare despre cercetarea si analiza de piata, care acopera concepte cheie, descrieri de proces, tehnici calitative si cantitative pentru cercetarea pietei si analiza datelor si scenarii de aplicare. Aceasta carte indruma cititorii despre efectuarea de cercetari de piata, dezvoltarea si testarea ipotezelor si rezolvarea provocarilor de afaceri.