Marketing

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

Marketing: Theory, Evidence, Practice spune povestea marketingului, teoriile sale, conceptele si aplicatiile din viata reala, oferind in acelasi timp o privire de ansamblu realista asupra lumii marketingului. Acesta demonstreaza aplicarea practica a abilitatilor de marketing, ilustrate prin studii de caz si profiluri de practicieni, si ofera studentilor o perspectiva a industriei care ii va sprijini in cariera lor.