Marketing Analytics

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.

Autorii studiului de pionierat Cutting-Edge Marketing Analytics revin la conversatia vitala despre valorificarea datelor mari cu Marketing Analytics: Essential Tools for Data-Driven Decisions, care actualizeaza si extinde cartea anterioara pe masura ce intram in anii 2020.