Public Relations in Asia Pacific

In this second edition, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the world’s fastest expanding Asian economies.

In aceasta a doua editie, Mary Devereux si Anne Peirson-Smith au actualizat continutul teoretic si ofera exemple de profesionalism in crestere si adaptare culturala in practica si managementul relatiilor publice in unele dintre economiile asiatice cu cea mai rapida expansiune.