Marketing and Design in the Service Sector

Providing a practical, evidence-based vision of how to enhance and enrich customer experience through tangibles, exterior and interior design and space within the service industry. In other words, looking through the space-scape and design-scape to improve service performance to better address customer needs and desires.

Ofera o viziune practica, bazata pe dovezi, despre cum sa imbunatatesti si sa imbogatim experienta clientilor prin elemente tangibile, design exterior si interior si spatiu in industria serviciilor. Cu alte cuvinte, analizand spatiul si designul pentru a imbunatati performanta serviciilor pentru a raspunde mai bine nevoilor si dorintelor clientilor.