Marketing Applications

This book reveals the theories, the strategies, and real-life case studies of marketing practices, explaining core principles in the context of organizations, business management practice and the changing business environment. It is equally useful for the undergraduate and postgraduate students of management, and is an essential read for all marketing and business administration students.

Aceasta carte dezvaluie teoriile, strategiile si studiile de caz din viata reala ale practicilor de marketing, explicand principiile de baza in contextul organizatiilor, al practicii de management al afacerilor si al mediului de afaceri in schimbare. Este la fel de util pentru studentii de licenta si postuniversitare de management si este o lectura esentiala pentru toti studentii de marketing si administrarea afacerilor.