Marketing Essentials

Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

Explica natura marketingului si importanta intelegerii complexitatilor pietei intr-o maniera concisa. In aceasta carte, continutul strategic il face potrivit pentru utilizarea in cursurile de marketing strategic, analiza de marketing si management de marketing.