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This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. It was originally published as a special issue of the Journal of Sustainable Tourism.
EdituraTaylor & Francis Ltd
Dimensiuni244 x 173 x 16
Data Publicarii01/02/2021
FormatNecartonata
Numar pagini198
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.
