Marketing Solutions to the Challenges of a VUCA Environment

This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea.

Aceasta carte contine lucrari selectate de la Simpozionul comun al Academiei Grecesti de Marketing din 2023 si al Aliantei Globale a Asociatiilor de Marketing si Management (GMA-GAMMA2023), desfasurat in perioada 20-23 iulie 2023, la Seul, Coreea.