Marketing the Blue and Gray

Analyses newspaper advertising during the American Civil War. Lawrence Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved.

Analizeaza publicitatea din ziare din timpul Razboiului Civil American. Lawrence Kreiser sustine ca strategiile de marketing ale vremii arata cum comercializarea si patriotismul au devenit din ce in ce mai strans legate pe masura ce obiectivele de razboi ale Uniunii si Confederatiei au evoluat.