Marketing Tourism and Hospitality

Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, responsible tourism marketing, and digital and social media marketing.

Avand o abordare cuprinzatoare, cartea acopera intregul spectru al marketingului turistic si al ospitalitatii, inclusiv marketingul destinatiilor, cercetarea de marketing, comportamentul consumatorilor, marketingul turistic responsabil si marketingul digital si social media.