Principles of Marketing for a Digital Age

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook, which explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.

Descopera conceptele, teoriile si cadrele esentiale pentru marketing in era digitala cu ajutorul acestui manual premiat, care exploreaza abilitatile necesare pentru a prospera ca marketer etic si constient social in peisajul digital de astazi, aflat in continua evolutie.