The Psychology of Public Relations

This book is the first to offer a comprehensive understanding of the role of psychology in public relations practice and scholarship. It will appeal to post graduate students and scholars across public relations and communication studies in particular, as well as organisational and applied psychology.

Aceasta carte este prima care ofera o intelegere cuprinzatoare a rolului psihologiei in practica si studiile de relatii publice. Se va adresa studentilor de masterat si cercetatorilor din domeniul relatiilor publice si al comunicarii, in special, precum si din domeniul psihologiei organizationale si aplicate.