Real Business Cases in Strategic Planning

This book shows how systematic strategic planning (SSP) can be used on real-world projects for professionals at any skill level. It illustrates how this systematic methodology and its analysis tools -- using workshop and brainstorming approaches -- can be easily understood and universally applied to any type of business.

Aceasta carte arata cum planificarea strategica sistematica (PSS) poate fi utilizata in proiecte din lumea reala pentru profesionisti de orice nivel de calificare. Ilustreaza modul in care aceasta metodologie sistematica si instrumentele sale de analiza - utilizand abordari de tip atelier si brainstorming - pot fi usor intelese si aplicate universal oricarui tip de afacere.