Systematic Planning for Business Functions

The book presents a framework of six steps through which each business passes, a pattern of procedures for straightforward planning, and the three fundamentals -- marketing strategy, operations strategy, and sensitivity analysis -- involved in any business planning project.

Cartea prezinta un cadru de sase etape prin care trece fiecare afacere, un model de proceduri pentru o planificare simpla si cele trei elemente fundamentale - strategia de marketing, strategia operationala si analiza sensibilitatii - implicate in orice proiect de planificare a afacerilor.