Reframing Business

Recognized by his peers as one of the leading management thinkers of his time, Richard Normann offers a new approach to strategy: an original way to think about organizations and create a different future. He shows that if organizations are prepared to rethink the way they do business, they can occupy the competitive high ground of the future.

Recunoscut de colegii sai drept unul dintre cei mai importanti ganditori de management ai timpului sau, Richard Normann ofera o noua abordare a strategiei: un mod original de a gandi organizatiile si de a crea un viitor diferit. El arata ca, daca organizatiile sunt pregatite sa regandeasca modul in care isi desfasoara afacerile, ele pot ocupa terenul competitiv al viitorului.