Reputation Management

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.

A cincea editie a acestui text clasic, care a fost prima pe tema managementului reputatiei, ofera cititorilor indrumarea si abilitatile necesare pentru a gestiona reputatia marcii prin strategii eficiente de performanta, comportament, identitate si comunicare. Aceasta noua editie prezinta studii de caz noi pe teme precum Covid-19 si inteligenta artificiala.