Reputation Management

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.

A cincea editie a acestui text clasic, care a fost primul pe tema managementului reputatiei, ofera cititorilor indrumarea si abilitatile necesare pentru a gestiona reputatia marcii prin performanta, comportament, identitate si strategii de comunicare eficiente. Aceasta noua editie prezinta cazuri noi pe teme precum Covid-19 si AI.