Routledge Handbook of International Sport Business

Anybody working in sport business today has to have an international perspective. This book offers an in-depth guide to the key themes and issues in international sports business, covering every core area from strategy and marketing to finance, media and the law.

Oricine lucreaza in domeniul afacerilor sportive astazi trebuie sa aiba o perspectiva internationala. Aceasta carte ofera un ghid detaliat al temelor si problemelor cheie din domeniul afacerilor sportive internationale, acoperind fiecare domeniu esential, de la strategie si marketing la finante, media si drept.