Selling The Invisible

SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.

SELLING THE INVISIBLE este prima carte care se adreseaza milioanelor de oameni care lucreaza in economia serviciilor din America: proprietari, directori de top si profesionisti in vanzari si marketing care vand invizibilul, adica mai degraba servicii decat produse.