Small Business Innovation

Imagines innovation as a simple and uncomplicated process. The book describes innovation as basic processes, such as better packaging, finding a supplier that can bring you attractive rates or trying new marketing ideas, and recommends that entrepreneurs incorporate innovation into their corporate plans.

Isi imagineaza inovatia ca pe un proces simplu si necomplicat. Cartea descrie inovatia ca procese de baza, cum ar fi ambalarea mai buna, gasirea unui furnizor care va poate aduce preturi atractive sau incercarea de noi idei de marketing si recomanda antreprenorilor sa incorporeze inovatia in planurile lor corporative.