Social Impact Marketing

Takes fundamental marketing concepts and teaches you how to apply them to social causes like access to food and education, climate change, and gender equality. The book includes learnings from beautiful, iconic social impact campaigns from some of the world’s most beloved brands.

Preia concepte fundamentale de marketing si va invata cum sa le aplicati cauzelor sociale precum accesul la alimente si educatie, schimbarile climatice si egalitatea de gen. Cartea include invataminte din campanii frumoase si emblematice de impact social de la unele dintre cele mai indragite marci din lume.