Social Influence on Digital Content Contribution and Consumption

This book develops a theoretical framework to incorporate social influence, including social presence, social interaction, social comparison, social loafing, and social relationships, in users’ digital content contribution and consumption decisions.

Aceasta carte dezvolta un cadru teoretic pentru a incorpora influenta sociala, inclusiv prezenta sociala, interactiunea sociala, compararea sociala, lenevia sociala si relatiile sociale, in deciziile utilizatorilor privind contributia si consumul de continut digital.