Social Media Marketing Management

This book seeks to provide practical guidance on the use of social media in the firm’s operations. While it provides practical perspectives by addressing contemporary issues in relation to social media marketing practices, this book will also serve as a relevant teaching text in social media marketing.

Aceasta carte isi propune sa ofere indrumari practice privind utilizarea retelelor sociale in operatiunile firmei. Desi ofera perspective practice, abordand probleme contemporane legate de practicile de marketing in social media, aceasta carte va servi si ca un text didactic relevant in domeniul marketingului in social media.