Sponsorship in Marketing

Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

Acum, intr-o a treia editie, complet revizuita si actualizata, Sponsorizarea in marketing introduce elementele fundamentale ale marketingului bazat pe sponsorizare, ajutand cititorul sa inteleaga cum poate fi planificat, executat si masurat sponsorizarea.