Sport Consumer Behaviour

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.

Acum, intr-o a doua editie complet revizuita si actualizata, acest manual ofera o introducere completa in comportamentul consumatorilor in sport si recreere. Combinand teoria si cercetarea de ultima generatie cu indrumari si sfaturi practice, acesta ii ajuta pe studenti si profesionistii din industrie sa devina practicieni mai eficienti.