A Start-Up's Definitive Guide to Failure

This book aims to change that and offers a new approach for founders to “drive their start-up off a cliff.” Structured as a “how-to guide to failure,” it highlights the most common mistakes founders make, explains where they come from, and illustrates them with real-life examples.

Aceasta carte isi propune sa schimbe acest lucru si ofera o noua abordare pentru fondatori, pentru a ,,impinge startup-ul lor de pe o prapastie". Structurata ca un ,,ghid practic spre esec", evidentiaza cele mai frecvente greseli pe care le fac fondatorii, explica de unde provin si le ilustreaza cu exemple din viata reala.