Strategic Corporate Crisis Management

Presenting an alternative to traditional models of centralized crisis management, this book makes the case for decentralizing crisis response and building resilience where it matters most, and provides an accessible, pragmatic approach for doing so.

Prezentand o alternativa la modelele traditionale de gestionare centralizata a crizelor, aceasta carte pledeaza pentru descentralizarea raspunsului la crize si construirea rezilientei acolo unde conteaza cel mai mult si ofera o abordare accesibila si pragmatica in acest sens.