Strategy: A View From The Top

For undergraduate and graduate strategy courses. This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities. The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.

Pentru cursuri de strategie de licenta si masterat. Acest ghid scurt, actualizat, orientat catre practicieni, a fost menit sa pregateasca eficient directorii executivi si studentii MBA si EMBA pentru responsabilitati de management de top.