Strategy and Tactics of Pricing

This book offers a guide to pricing analysis and strategy development. Featuring an expanded discussion of big data analytics, and new chapter on pricing in special situations, a new companion website rounds out this classic for all students of pricing.

Aceasta carte ofera un ghid pentru analiza preturilor si dezvoltarea strategiei. Cu o discutie extinsa despre analiza datelor mari si un nou capitol despre preturile in situatii speciale, un nou site web insotitor completeaza acest clasic pentru toti studentii de stabilire a preturilor.