The Strategy and Tactics of Pricing

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

Strategia si tactica stabilirii preturilor este cel mai bine stabilit si influent text despre stabilirea preturilor strategice, folosit de practicieni si studenti la nivel global ca ghid de baza pentru stabilirea preturilor bazata pe valoare.