Strategy for the Corporate Level

This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy.

Acest bestseller clasic, revizuit si actualizat, se refera in principal la companiile care au mai multe afaceri si au nevoie de o strategie pentru toate acestea. Aceasta strategie este denumita in mod normal strategie la nivel de grup sau strategie la nivel de corporatie.