Sustainable Marketing of Transformative Heritage Tourism

This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.

Aceasta carte propune ca marketingul sustenabil sa se bazeze pe un nivel superior de constiinta, guvernat de principiile etice orientale ale dharmei si karmei. Sugereaza o strategie de marketing integrata, responsabila din punct de vedere social, pentru a stimula turismul de patrimoniu transformator.