The Creative Economy

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? This book shows what creativity is, how it thrives and how it is changing in the digital age.

Creativitatea este afacerea cu cea mai rapida crestere din lume. Companiile sunt insetate de oameni cu idei - si tot mai multi dintre noi vrem sa cream, sa cumparam, sa vindem si sa distribuim produse creative.