The Customering Method

Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.

In ciuda promisiunii unei experiente imbunatatite pentru clienti prin intermediul noilor tehnologii, am fost martorii prabusirii pe scara larga a increderii consumatorilor. Aceasta carte pune sub semnul intrebarii preconceptiile miscarii Customer Experience (CX), rastoarna convingerile de mult timp inradacinate in eficacitatea acesteia si ofera o abordare alternativa a managementului clientilor.