The Power of Consumer Creativity

This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. By highlighting the generative potential of consumer creativity, this collection offers a compelling argument for recognising creativity as a fundamental and pervasive human capability rather than a rare talent.

Aceasta carte editata exploreaza multiplele dimensiuni ale consumului ca act creativ, utilizand cadrul celor sapte C ale creativitatii. Evidentiind potentialul generativ al creativitatii consumatorului, aceasta colectie ofera un argument convingator pentru recunoasterea creativitatii ca o capacitate umana fundamentala si omniprezenta, mai degraba decat ca un talent rar.