The Sage Handbook of Brand Management

The Sage Handbook of Brand Management is an essential resource for scholars, students, practitioners to develop an understanding of how to build brands that resonate in a rapidly transforming world.

Manualul Sage de Management al Brandului este o resursa esentiala pentru cercetatori, studenti si practicieni, pentru a dezvolta o intelegere a modului de a construi branduri care rezoneaza intr-o lume in rapida transformare.