Tourism Marketing

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.

,,Marketingul turistic: In era consumatorului" ofera o abordare proaspata si contemporana ca manual introductiv in marketingul turistic. Sase teme majore, impreuna cu principiile traditionale de marketing de baza, sunt combinate.