Understanding Pop-Up Stores through Passion and Practice

Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ‘why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format.

Fie ca sunt fizice sau virtuale, branduri traditionale sau start-up-uri, magazinele pop-up sunt peste tot: aceasta carte ofera antreprenorilor si brandurilor consacrate explicatiile ,,de ce, ce si cum" pentru a valorifica acest format captivant.