Visual Merchandising

Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.

Comportamentul de cumparare este un proces care este conditionat de un sistem receptiv complex, care provine din impulsurile fizice ale produsului (caracteristici precum functia, dimensiunea, ambalajul si marca), locatia acestuia (magazin, aspect, afisare) si pret. Aceasta carte abordeaza acest subiect dintr-o perspectiva manageriala.