Why Most Things Fail

Focuses on why some businesses fail, and how to avoid it. This book looks at a truth all too seldom acknowledged: most commercial and public policy ventures will not succeed. It shows what strategies corporations, businesses and governments will need to adopt to stand a chance of prospering in a world where only one thing is certain.

Se concentreaza asupra motivelor pentru care unele afaceri dau faliment si a modului de a evita acest lucru. Aceasta carte analizeaza un adevar mult prea rar recunoscut: majoritatea proiectelor comerciale si de politici publice nu vor avea succes.