Winning the Story Wars

Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.

Argumenteaza ca doar acele branduri care spun povesti bazate pe valori prin canalele potrivite vor revolutiona marketingul. Autorul analizeaza sistematic modul in care comunicatorii pot merge dincolo de vanzare, creand povesti care inspira oamenii nu doar sa asculte, ci si sa faca prozelitism.