Winning with IP

Growth is ever more centred on intellectual property. In this book, 24 top-level IP performers, including the high-growth team at the EPO's patent academy, discuss how IP is creating new landscapes for growth in AI, biotech and smart factories, highlighting how it is those who integrate IP into their strategy, culture and mindset who grow at pace.

Cresterea este din ce in ce mai centrata pe proprietatea intelectuala. In aceasta carte, 24 de experti de nivel superior in domeniul IP, inclusiv echipa cu o crestere mare a academiei de brevete a OEB, discuta despre modul in care IP creeaza noi peisaje pentru crestere in AI, biotehnologie si fabrici inteligente, evidentiind modul in care sunt cei care integreaza IP in cadrul lor. strategie, cultura si mentalitate care cresc in ritm.