Airline Marketing and Management

Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining u

,,Marketing si management al companiilor aeriene" examineaza principiile marketingului si demonstreaza modalitatile prin care aceste principii pot fi aplicate industriei aeriene de astazi. Cartea a fost actualizata si extinsa complet pentru aceasta a saptea editie, pentru a tine pasul cu schimbarile care afecteaza industria.