The Brand Benefits Playbook

Today’s customers want brands, not products. In The Brand Benefits Playbook, two of the world’s leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace.

Clientii de astazi isi doresc marci, nu produse. In The Brand Benefits Playbook, doi dintre cei mai importanti experti mondiali in branding ofera o perspectiva strategica asupra pozitionarii si executiei beneficiilor marcii - si explica modul in care concentrarea asupra beneficiilor marcii poate transforma organizatiile si le poate ajuta sa castige pe piata.