Branding Governance

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers.

Guvernanta brandingului pune sub semnul intrebarii gandirea traditionala despre branduri. Autorul de bestselleruri Nicholas Ind si expertul in comunicare interculturala Rune Bjerke expun defectele unei abordari bazate pe marketing a construirii brandului si ofera in schimb un proces extrem de participativ, la nivelul intregii organizatii, care ofera satisfactie angajatilor si valoare clientilor.