Cases in Public Relations Management

Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials.

Ajunsa la a treia editie, lucrarea ,,Cases in Public Relations Management" foloseste studii de caz recente in comunicarea strategica, menite sa incurajeze discutiile, dezbaterile si explorarea optiunilor disponibile managerului de relatii publice strategice de astazi, cu ajutorul unor materiale suplimentare ample.