The Challenger Customer

Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.

Bazata pe noile cercetari CEB de la mii de agenti de marketing B2B, vanzatori si cumparatori din intreaga lume, aceasta carte va arata cum sa gasiti acesti ,,mobilizatori" si sa le echipati cu instrumentele pentru a-si provoca in mod eficient propriile organizatii in numele dvs.