Contemporary Marketing Solutions

In this edited book, a cast of international contributors address new and emerging areas within marketing, such as sustainable marketing, the circular economy, and how technologies drive and provide marketing solutions.

In aceasta carte editata, o serie de colaboratori internationali abordeaza domenii noi si emergente din marketing, cum ar fi marketingul sustenabil, economia circulara si modul in care tehnologiile stimuleaza si ofera solutii de marketing.