Customer Relationship Management

Examines various aspects of customer relationship management, including an extensive historical overview of marketing strategies and relationship marketing. The book includes definitions of strategic approaches of marketing, managing business relationships and buying behaviour.

Examineaza diferite aspecte ale managementului relatiilor cu clientii, inclusiv o prezentare istorica extinsa a strategiilor de marketing si marketing relational. Cartea include definitii ale abordarilor strategice ale marketingului, gestionarii relatiilor de afaceri si comportamentului de cumparare.